After searching the market for the perfect electric bike, our founder Dor realized it simply didn’t exist. He needed the “Swiss Army Knife” of electric bikes: one that balanced design, versatility and comfort and could still handle an active lifestyle. In his backyard garage, he set out to build a rider-focused collection of electric bikes that could transform the way we move, giving freedom back to riders like you, everywhere. Fast forward two decades and our boutique design house operates with passionate people that have made it their mission to build easy-to-use, quality bikes with timeless designs that offer performance without compromising on comfort or utility. Combined with unparalleled customer service, our electric bikes let you go above and beyond and enjoy your journey just as much as the destination.